Search Marketing Glossary J - L
Bob
Rankin say’s "I’ve always disliked industry jargon /
techno-babble or whatever you want to call it. Here are some
common ones used through-out the Search Marketing Industry. If
at all possible I try to avoid them by speaking plain English. I
want our client’s to understand we are here to help make their
site a success not to baffle them with jargon”. I have seen far
too many people's eyes glaze-over at meetings to make the same
mistake myself!
A - B
C
- D
E
- I J - L
M - Q
R - S
T
- Z
JavaScript
A web coding language with different capabilities to HTML. Not
recognised by Search Engine Spiders. Can be client-side, and
sometimes server-side.
JHTML
Normal HTML that includes "server-side" JavaScript instructions.
Keywords
The actual words used to honestly describe the site which are
contained with in the content, in meta tags and which are used
by potential visitors to find the site using "searches engines"
Keyword Search
A search made by keying a keyword, or combination of words into
a search box on a search engine, directory or portal.
Keyword/Key Phrases
Combinations of keywords, also called "search terms"
Keyword Density
Keyword density is the ratio (percentage) of keywords contained
within the total number of words within a web page.
Keyword Search Frequency
Keyword frequency is the number of times a keyword or
keyword/key phrase appears within a web page.
The theory is that the more times a keyword or keyword/key
phrase appears within a web page, the more relevance a search
engine is likely to give the page for a search with those
keywords.
Keyword Prominence
Keyword prominence indicates how prominent keywords are within a
web page.
Links
A link in it’s simplest terms is, when a word (or an image/icon)
on a web page links to another web page, it is called a "link."
When something is a "link," it means that when you click on the
link, the web page it links to appears. For example this page
links to and from it, the underlined words in the right hand
menu are hyper-text links
Link Farm
Web pages deliberately created to increase the number of links
between sites and therefore link popularity. An unethical
technique, unpopular with the search engines and not Best
Practice.
Link Popularity
A method used by search engines to determine the importance of a
listed site. Based on the premise that sites with many inbound
links is more credible than one without.
ISM
Associates supports the work of
