Search Marketing Glossary M - Q
Bob
Rankin say’s "I’ve always disliked industry jargon /
techno-babble or whatever you want to call it. Here are some
common ones used through-out the Search Marketing Industry. If
at all possible I try to avoid them by speaking plain English. I
want our client’s to understand we are here to help make their
site a success not to baffle them with jargon”.
I have seen far too many people's eyes glaze-over at meetings to
make the same mistake myself!
A - B
C
- D
E
- I
J - L M - Q
R - S
T
- Z
Message Boards
Websites that allow visitors to post messages, and for others to
reply to them. Unlike email, all discussions take place in
public, any anyone can join in. Usually, such discussions are
themed by subject matter.
Meta Search Engine
A search Engine that simultaneously refers to several other
search properties to retrieve search results. AskJeeves,
Copernic and WebCrawler are examples.
Meta Tags
Meta Tags contain information that is placed within the HTML
header of a Web page, these provides information that is not
visible to browsers, but to search engines. The most common meta
tags relevant to search engines area description and keyword
tags.
Newsletter Marketing
The process of building relationships with existing customers
and gaining new ones by publishing and mass distributing an
email containing features and articles of interest to them.
Paid Linking
The act of paying for another site to link to your own.
Page View (Impression)
One view of a web page (or banner ad) by a user.
Partner Sites (Bid Engines Terminology)
A term that relates to bid engines. Partner sites are sites that
also display some or all of the bid listing results from that
bid engine.
Pay Per Click
A charging model for search engine listings based on a set
charge for users clicking on that search engine listing. This
model is used by Overture and Espotting in the UK, in a bidding
fashion (see Bid Listing)
Permission Based Email
Since late 2003, to email individuals in Europe as part of a
mass distribution, the express, unequivocal permission of the
recipient must be obtained first, and this should form basis of
an ethical, permission based campaign.
Portals
Web sites which offer some or all of the following: search,
email, news, weather, shopping
PPC
See Pay Per Click
Proxy Server
An internet server that allows several users to share one
internet connection, reducing the number of IP addresses
required. Users are assigned IP Addresses from a limited range,
as and when they are required.
