Search Marketing Glossary T - Z
Bob
Rankin say’s "I’ve always disliked industry jargon /
techno-babble or whatever you want to call it. Here are some
common ones used through-out the Search Marketing Industry. If
at all possible I try to avoid them by speaking plain English. I
want our client’s to understand we are here to help make their
site a success not to baffle them with jargon”.
I have seen far too many people's eyes glaze-over at meetings to
make the same mistake myself!
A - B
C
- D
E
- I
J - L
M - Q
R - S T - Z
Top Listings
Listings which rank in the top 30 of results
Targeted Traffic
The concept of directing traffic to a website based on the
requirements of that traffic (i.e. matching user "needs and
wants" with site provisions.
Traffic Intelligence
ISM Associates’ web-traffic statistics analysis service.
Traffic
The number of visitors to a Web page or Website. Refers to the
number of visitors, hits, page accesses, page impressions etc.,
over a given time period. As a general term, it describes data
travelling around the Internet.
Unique Visitor
An actual visitor to a Website, as opposed to a visit by a
search engine robot. Web servers record the IP addresses of each
visitor, and this is used to determine the number of actual
people who have visited a Web site. If someone visits twenty
pages within the site, the server will count only one unique
visitor and twenty page accesses (the page accesses are all
associated with the same IP address).
URL
Universal Resource Locator. An address that can specify any
Internet resource uniquely. The beginning of the address
indicates the type of resource: http: for Web pages, ftp: for
file transfers or mailto: for e-mail addresses.
User Agent Delivery
Similar to IP Delivery, except that Search Engine Spiders are
recognised by their name (user agent) rather than by their IP
address. This technique is spam.
Viral Marketing
A form of marketing that is self sustaining and self promoting.
Ususally, the core idea is so appealing that the public take on
the role of 'spreading the message' themselves. In it's favour
is that it is incredibly effective, but control - and even
'ownership' - of the campaign is relinquished.
Visibility Percentage
The Visibility Percentage is calculated using the Visibility
Score and dividing it by the maximum points available. If the
mission consisted of 2 engines and 2 keywords for each engine,
then the maximum points possible would be 120, or 4 first place
positions being awarded 30 points each.
Visibility Score
The Visibility Score is achieved by assigning a point value to
the highest position achieved on each keyword-engine pair
(multiple domains are ignored). A point value is only awarded to
the positions 1 through 30, with a position of 1 being awarded
30 points, position 2 is worth 29 points, 3 is 28 points and so
on through 30 which is given 1 point. The points are then summed
for all the engines in the mission. This total is the Visibility
Score.
Visitor Session
A full and complete visit by a user to a website from start to
finish of that visit. This is usually considered complete if a
user is inactive for a set length of time, most commonly 30
minutes.
Web Crawler/Trawler
See Robots
XML Trusted Feed Campaign Management
Instead of relying on spiders (robots) to create an index of
your website, you can use a XML feed to take control of the
process yourself by submitting a feed of your content in a
particular format (XML) to participating search engines. It is
particularly useful to web-sites whose content changes very
quickly but cannot be accessed with conventional spidering
technology.
ISM
Associates supports the work of
