Search Engine Strategy

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Conflict of Interest Policy

No Double Serving at ISM! Like Google who maintains a high standard for their user experience and the quality of their advertising. At ISM Associates we like protect the value and diversity of our search engine strategies, we do not generally manage multiple accounts featuring the same business or keywords. We consider this a conflict of interest for us and our clients.

 How Long Does It Take To Get My Site Ranked?

One must keep in mind that simply submitting a Web site to the free search engines (not pay per click, rank or sponsorship) and directories provides no guarantee that your web site will be indexed; much less achieve a high ranking.

It can take between 2 weeks - 9 months for a new web site to achieve a good ranking in Google,  and Google UK search engines. Web sites with low link popularity and poor search engine rankings for their keyword phrases cannot expect to reach their ranking goals in 3 to 6 months.

Unfortunately timelines do vary from site to site and it is one of the reasons we say that it is "not an exact science". The complexities of the Search Engine strategy depend on the competitiveness of the keyword phrases, the amount of redesign / rescue the Web site needs, special Search Engine Marketing, copywriting, architecture restructure, and a multitude other factors.

Record Breaking 2 weeks from launch to indexing on Google UK

For example it has taken only 2 weeks to get the "Shame On You" campaign site http://www.saveourdaycentres.org.uk to achieve Number One ranking on Google UK under the keyword search phrase "Shame on you campaign". We have been experimenting with a new site architecture that our Principal Consultant Bob Rankin has been working with. ISM Associates are very pleased with the results and will be looking at rolling out this new method of construction over the coming months, in fact this site now incorporates .

Another example Raising the Profile of The Royal British Legion in North Staffordshire

It took 3 months to achieve the initial break-through. On the 8 April 2006 the visibility of this site was 0% (10 keyword[s]/keyword Strings) on the 19 April 2006 it was 84.1% across MSN, Yahoo and 0% on the Google search engines that have over 70% market share. On the April 24 2006, we at last achieved the major break through with both www.Google.com and www.Google.co.uk raising our visibility rating to 93.53%, as of the  8 May 2006, on Google alone, The Royal British Legion in North Staffordshire now has a visibility rating 98.89%! We would imagine that the champagne corks would be bouncing off the boardroom ceiling with this sort of news!

The Royal British Legion Lion and Crown LogoISM Associates supports the work of The Royal British Legion in North Staffordshire

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