Search Engine Strategy

Services

Conflict of Interest Policy

No Double Serving at ISM! Like Google who maintains a high standard for their user experience and the quality of their advertising. At ISM Associates we like protect the value and diversity of our search engine strategies, we do not generally manage multiple accounts featuring the same business or keywords. We consider this a conflict of interest for us and our clients.

 Web Analytics

Web analytics in a nutshell is the measurement of the behaviour of visitors to your website. In general terms, web analytics is the process of automatically capturing data about the activities of people accessing your website. How they found you, when they visited, what pages they looked at, what they bought or downloaded, etc The capture of that data for information that can be used to improve your website.

From a commercial point of view, it especially refers to the measurement of which aspects of the website work towards the search engine marketing objectives; for example, which landing pages encourage people to make a purchase.

Automatic Data Capture

There are two main automatic data capture approaches to collecting web analytics data. The first method, log-file analysis, a software analysis tool reads the log-files in which the web server records all its transactions and translates that information into useable information. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.

ISM Associates analyses manually as well as using different vendors provide web analytics software and services to aid our web market intelligence as part of search engine marketing strategies.

Find out more about how Web Analytic can benefit the bottom line! Email Bob Rankin or Phone him on 01782 444246

Bob Rankin is proud to be a professional member of the Web Analytics Association. The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. For more information, please visit http://www.webanalyticsassociation.org.

The Royal British Legion Lion and Crown LogoISM Associates supports the work of The Royal British Legion in North Staffordshire

Web Analytics

Web analytics gives you the insight to make informed decisions to achieve your goals.

Web Analytics Association Logo

 

Informed decisions

International Internet Marketing Association logo



To make informed decisions about your website and marketing campaigns you need quality information. Information that ensures you know exactly what works and what doesn’t.
gives you the insight to make informed decisions to achieve your goals. More…

Google AdWords Logo

List Your Site at Google with AdWords! And at Yahoo too! Search Marketing and appear at the top of search results on leading sites like Yahoo!, MSN Search.